Marketing calculators
Free ROI and ROAS calculators built for NZ businesses. Model the revenue your campaigns could deliver before you spend a dollar.
Your projected results
Your ad performance
Calculator FAQ
What is a good marketing ROI in New Zealand?
Most established NZ businesses target a marketing ROI of 5x or higher. That means $5 in revenue for every $1 spent. New ventures should aim for 3x to 5x while they refine targeting and creative.
What is the difference between ROI and ROAS?
ROAS measures revenue per dollar of ad spend. A 5x ROAS means $5 revenue for every $1 spent. ROI accounts for product cost, ad spend and other expenses to show actual profit. ROAS is a campaign-level metric; ROI is a business-level metric.
How do I improve my ROAS?
The three fastest levers are better targeting, better creative, and better landing pages. Most businesses focus only on targeting and ignore landing page experience, which is often the biggest bottleneck. Try our CRO service if you want help diagnosing the biggest wins on your site.
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